IO Approvals lets your station review and respond to Insertion Orders online. When the network sends an Insertion Order for your station, you receive an email, sign in to the Counterpoint web portal, review the order, and approve or reject it. The network is notified of your response and can track it.

Email Notifications

Emails you will receive as part of IO Approvals process:


  • Activate Your Account (first time only). If this is the first time an Insertion Order is being sent to you, and you do not currently have an account for the web portal, you will receive an email to set your password. Click the link and set your password. You only need to do this once. Once your account has been activated, you will be able to sign in using your email address and password.
  • New IO Approval(s) Available. This email lists contracts that need your review. It includes a sign-on link.
  • You may also receive reminder emails for Insertion Orders that require review.

Insertion Order list

After you sign in, on the IO Approvals page, you can see a list of Insertion Orders sent by the network. Each row in the list is one Insertion Order.


For each Insertion Order, it lists key details, including the contract start and end date and status. 


By default the most recently sent Insertion Orders are shown first.


If your user account is linked to more than one station, all of your stations' Insertion Orders appear in one list, so you do not need to switch between stations.

Insertion Order Status

There are three possible statuses:


  • No reply: the Insertion Order has not been approved or rejected
  • Approved: the Insertion Order has been approved
  • Rejected: the Insertion Order has been rejected


The list of Insertion Orders can be filtered by Status using the dropdown. By default, all statuses are shown.

Viewing an Insertion Order

Click the edit button (the pencil icon) to open an Insertion Order. You will see the Insertion Order PDF file along with the Respond By date (if the network set one), any comments from the network, and the current status. You can download or print the PDF from this screen.

Approving or rejecting

  • To approve: click Approve. A comment is optional.
  • To reject: click Reject. A comment is required to explain the reason.

Changing your response

You can change your response at any time. An approved Insertion Order can be changed to rejected (a comment is required), and a rejected Insertion Order can be changed to approved. Each change sends a new notification to the network and is recorded.

Revised Insertion Orders

If the network sends a revised Insertion Order, it replaces the earlier version in your list and resets the status, so you will need to review and respond to it again.

What happens after you respond

The network receives an email with your response, your email address, and your response comment (if entered). 

Managing who can receive IO Approval emails

You can manage permissions for staff directly on the Personnel tab. Use the IO Email Yes/No slider on the Personnel page to control who at your station can receive the notification emails for the IO Approvals system.